A secondary business name (särskilt företagsnamn) is a trading name, under which you can promote part of your business activities.
When you register a business name it becomes the main name of your business. A secondary business name is a trading name, under which you can promote part of your business activities. If you want to protect that name you can apply for registration of a secondary business name.
It is important that the secondary business name only refers to that specific part of the business activities and cannot be mistaken for the main name of the business.
It is possible to have several secondary business names registered to different business activities, which collectively represent the business’s main activity.
If you register more than one secondary business name they must all refer to different business activities. You cannot have several names for just one part of your business activities.
Susan is a sole trader. She runs a chimney sweep and laundry business. The name of her business is “Sooty Susan’s Chimney Services”. Susan does however find it a bit difficult to attract customers to her laundry establishment. She decides to register a secondary business name for the part of her business activities that refers to her laundry service: "Susan’s Lush Laundry".
Read more about business names on the page Register business name and activities from the menu.
Use the form Application for changes, number 913 e , to apply for registration of a secondary business name.
If you have a Swedish electronic identification, you can apply online for registration of a secondary business name. Please note that the information in the e-service is in Swedish only.